OUR VALUES
We supply the world with natural and effective solutions for healthier skin and hair
Bound
to
quality
From the formulation stages to manufacturing, we take extreme caution with all matters and procedures related to customer’s and personnel safety, satisfaction and wellbeing. We responsibly organise and apply all the right procedures from the moment that a formula is born in our lab to its pilot execution and production in our factory, to ensure that only quality raw materials go in and are handled with the outmost attention and care to transform them in products of high-quality standards, excellence and effectiveness. Throughout this process, a series of tests is performed by Quality Control before it can reach the consumer, to assess the produced batch in regards to safety, toxicity and stability etc., so as to guarantee that the material is at-all-times up to our standards and values. When it comes to formulation, we are also concerned with and count upon the potential benefits of a product to the consumer and take their perception of each project into deep consideration. Being always open to feedback, suggestions and requests has allowed us to evolve in a cosmetics line with an active, happy community of thousands of people that appreciate and praise our work, sharing their unique experiences and endorsement with us. More than anything, the great number of positive reviews on our products is what validates our great impact to the world and fuels our motivation to keep supplying you with products of greatness and excellence.
Inclusivity comes
naturally
Since our establishment as a brand, the importance of supplying the world with natural and effective solutions for healthier skin and hair for EVERYONE was loud and clear. This notion laid the foundations for a cosmetics line that is for everyone, every skin and every hair type.
Our products are specially formulated to take all the individuals’ profiles and different needs into perspective and acknowledge their desire for products that respond to their personal expectations and uniqueness. We believe that nature has all the answers to a personalised and inclusive experience, through its natural active ingredients, which we loyally base our formulations on.
Where
we stand
One reason that we avoid the use of “mighty” claims, such as anti-ageing or brightening, when describing our products, is simply that we are passionate believers that for instance age does not define beauty and that the use of such phrases actually stigmatizes ageing gracefully, which is a natural process of life.
On the contrary, we do target free-radicals, which are responsible for the premature ageing of the skin, through natural ingredients, including vitamins and antioxidants, that we trust can do an amazing job at protecting and sustaining the normal life cycle and function of cells. After all, the best strategy is to dive in natural skincare early on one’s life.
